Tourism in South and Southeast Asia

Tourism in South and South East Asia is a comprehensive and solidintroduction to tourism in South and South East Asia with a specific appealboth to institutions in the region and other institutions who wish to exposestudents to one of the most dynamic tourism regions in the world.Despite downturns in outbound tourism due to the current economic crisisinbound tourism from outside the region has continued to increase withgovernments placing more emphasis on the economic significance of tourism thanever. Tourism in South and South East Asia is the first tourism book to dealcomprehensively with the implications of the Asian economic crisis for tourism.With South and South East Asia set to be the fastest growing area of tourismactivity in the world well into the next century Tourism in South and SouthEast Asia is an essential text for students both within and outside of thisregion.Dealing with concepts themes and issues which are pertinent to tourismdevelopment planning marketing and management these two internationallyknown authors have produced an authoritative text that covers all aspects ofthis topic through the use of illustrative and relevant case studies.The author team well established editors.Contributors and case studies from around the region.